They are using the name “FlavorSplash” to describe both their new enhancers line, but to also rollout a series of sparkling water products — competing with industry leader Talking Rain, as well as Coke’s FruitWater lineup.
Pepsi previously had used the FlavorSplash name for a series of flavored water products under the Aquafina brand.
For those interested, here’s the press release:
Aquafina® FlavorSplash® Launches New Line Of Sparkling Water Beverages And Liquid Water Enhancers For Great Tasting And Fun Hydration Options For The Entire Family
Aquafina FlavorSplash encourages consumers to “Make A Splash” with new products
PURCHASE, N.Y., Oct. 1, 2013 /PRNewswire/ – Aquafina® FlavorSplash® today announced the launch of an entirely new line of sparkling water beverages and liquid water enhancers, offering a portfolio of zero calorie hydration options that meet the desire of teen consumers for a cool, great tasting beverage and the needs of parents for a fun, ‘better for you’ product they can feel good about providing to their families.
“In looking at the beverage landscape, we realized there weren’t a lot of better-for-you options designed for- and- by teens,” said Rebecca Granne, Sr. Director, Aquafina. “With our new Aquafina FlavorSplash products, we hope to inspire creativity and bring out the individuality of consumers all across the country, by encouraging them to mix and match the products to customize their own flavors and have fun while doing it.”
Starting with the trusted quality of Aquafina, FlavorSplash liquid water enhancers contain zero calories per 1.62 fluid ounce serving, enabling consumers to transform plain water into a flavorful experience. Available in squeezable packages, each with 24 servings, flavors include:
- So Strawberry, a wild strawberry flavor
- World Peach, a peach mango flavor
- Berry On, a mixed berry flavor
Available in three delicious, sparkling options, each Aquafina FlavorSplash sparkling water beverage contains B Vitamins and has zero calories per 16.9 ounce serving. Flavors include:
- Color Me Kiwi, a kiwi strawberry flavor
- Peelin’ Good, an orange citrus flavor
- Berry Loco, a four berry blend flavor
Aquafina FlavorSplash Sparkling water beverages and liquid water enhancers are now available on store shelves nationwide. For additional information, please visit www.facebook.com/flavorsplash, and join the conversation at @flavorsplash #makeasplash or show us how you ‘Make A Splash’ on Instagram @flavorsplash.