Appearing for the 5th time as a limited time offering, Pepsi’s Mtn Dew Game Fuel line is back with both a familiar flavor, as well as a brand new taste. October 2013 brings us Mountain Dew Game Fuel Citrus Cherry and Mountain Dew Game Fuel Electrifying Berry.
While we saw only a single flavor release in 2012, for 2013 we’re back to two flavors. A recap of Game Fuel releases:
- 2007: Citrus Cherry (Halo 3)
- 2009: Horde Red, Alliance Blue (World of Warcraft)
- 2011: Citrus Cherry, Tropical (Call of Duty: Modern Warfare 3)
- 2012: Citrus Cherry (Halo 4)
- 2013: Citrus Cherry, Electrifying Berry (Xbox One)
The Game Fuel releases have always tied into a video game property of some sort, but for the first time, 2013′s versions promote an actual console… Microsoft’s Xbox One. Via a promotion at Every2Minutes.com, you are encouraged to enter bottle codes for the chance to win the new machine, where they site claims “someone will win an Xbox One every 2 minutes.”
Shifting back to the drinks themselves, this is the first time we’ve see Dew Game Fuel packaged in Pepsi’s new “Swirl” bottle, utilizing a smaller label area and not a lot of added visuals that we have seen in previous releases. Typical of the Game Fuel releases, actual flavor names are not used on the packaging. There is just the “red Game Fuel” and the “purple Game Fuel.”
The names we’ve historically assigned to these flavors come from internal Pepsi labeling used on test versions of the products, as well as the description text on each bottle (i.e. “Dew with a Blast of Citrus Cherry Flavor”). Both flavors have prominently black label designs, with the annoying “Mtn Dew” logo in silver, outlined in the color reflective of the flavor (red or purple). Our review 20 oz bottles showcased the “Every2Minutes.com” promotion in the banner towards the top of the label. Citrus Cherry also promotes the game Forza Motorsport 5, while Electrifying Berry calls out Kinect Sports Rivals.
Citrus Cherry is the flavor that has existed from the beginning of the Game Fuel line, colored orange-red with a tropical punch-style scent. The flavor seemingly hasn’t changed from previous years, and remains mildly tangy. It should be noted that the 2013 version contains “sucrose acetate isobutyrate” instead of “brominated vegetable oil” as the final listed ingredient used in previous years. While the color is red, the flavor isn’t exactly cherry as you would expect with Mountain Dew Code Red. It’s more “punch” like and unique in that sense. It’s slightly different from standard cherry, but probably not enough to really sustain itself as a full-time flavor. It also features an increased amount of caffeine (6.1 mg/oz. vs. regular Dew’s 4.5 mg/oz.) It’s probably a rounding preference, but I calculated that the 2013 version contains 6.05 mg/oz. vs. last years 6.0 mg/oz.
Mountain Dew Game Fuel Citrus Cherry 2013
Carbonated water, high fructose corn syrup, citric acid, natural flavor, sodium benzoate (preserves freshness), gum arabic, caffeine, sodium citrate, Yellow 5, glycerol ester of wood rosin, calcium disodium EDTA (to protect flavor), Yellow 6, Red 40, sucrose acetate isobutyrate.
A 20 oz. bottle contains 290 calories, 110 mg sodium, and 77 g carbs (77 g sugars). Game Fuel is noted for increased caffeine content, with 6.1 mg/oz. in this flavor. Contrast this against original Mountain Dew with 4.5 mg/oz.
New for 2013 is purple-hued Electrifying Berry, with a slight blueberryish scent. To be honest, Electrifying Berry tastes like a rejected DEWmocracy flavor, feeling like it was born from the same origins as Voltage or Revolution. The syrupy, berry flavor isn’t overpowering, but it’s also not memorable. From that perspective, I’d categorize it along with 2009′s Alliance Blue Game Fuel flavor, as both of these “berry” installments don’t really dominate in a way that would support their namesake.
Carbonation is on par with what you’d expect with a standard Dew, while the light purple color feels more like a Gatorade product than something carbonated. Don’t hate this drink, but I’m also not in love with it. I’d say in this 2013 release window, going with the standard Citrus Cherry flavor is still probably your best best when it comes to taste. Notably, Electrifying Berry contains slightly more caffeine, with 6.2 mg/oz. vs. Citrus Cherry’s 6.1 mg/oz.
Mountain Dew Game Fuel Electrifying Berry 2013
Carbonated water, high fructose corn syrup, citric acid, natural flavor, sodium benzoate (preserves freshness), caffeine, gum arabic, sodium citrate, calcium disodium EDTA (to protect flavor), sucrose acetate isobutyrate, Red 40, Blue 1, caramel color.
A 20 oz. bottle contains 290 calories, 110 mg sodium, and 77 g carbs (77 g sugars). 6.2 mg/oz caffeine vs. 4.5 mg/oz. in regular Dew
So welcome back Dew Game Fuel once again. Gamers across the country will appreciate the increased caffeine levels and variance of flavor, while Pepsi and Microsoft should enjoy the added short-term exposure to their respective franchises.