Pepsi says that the launch of Mountain Dew Kickstart was one of their "most successful beverage product launches in the past 10 years." Hmmm. I wonder if the clearance racks featuring Kickstart would agree with that?
Nevertheless, they are adding two new flavors to this lineup, Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade. Availability is now.
We previously reviewed the first two Kickstart flavors Orange Citrus and Fruit Punch.
For those interested, here's the press release:
Mountain Dew Kickstart Doubles Lineup With New Flavors To Kickstart Your Night
PURCHASE, N.Y., Jan. 13, 2014 /PRNewswire/ – Mountain Dew Kickstart took mornings by storm in 2013. Now, DEW Nation can get ready for the night with a pair of new refreshing and bold Mtn Dew Kickstart flavors developed for nighttime consumption.
Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade fuse the great taste of Mountain Dew with five percent real fruit juice, plus electrolytes for taste. With only 80 calories per 16 oz. can and just the right amount of kick, Mtn Dew Kickstart is the ideal beverage to get you ready for whatever the night will bring.
"Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade give you just the right amount of kick to get you ready for anything the night brings your way," said Greg Lyons, Vice President of Marketing at Mountain Dew. "Whether it's an epic road trip, a winner-take-all gaming tourney or a standing-room-only concert, Mtn Dew Kickstart packs 16 ounces of energizing refreshment so you and your buddies can start the night right."
Mtn Dew Kickstart Black Cherry and Mtn Dew Kickstart Limeade drop in retail stores nationwide today. Meanwhile, five Mtn Dew Kickstart "Night Machines" are hitting the street across the U.S. to give fans an opportunity to taste the new flavors.