Back in 2004, Taco Bell debuted an exclusive Mountain Dew flavor, Mountain Dew Baja Blast. The taste has built quite a following, yet still can only be found in fountains at the fast food chain.
To kick off 2014, Taco Bell is adding 6 more flavors, all Pepsi products. Some are exclusive, while others haven't been offered in this fountain format here in the States. The new flavors include Mtn Dew Sangrita Blast (Exclusive Flavor), Diet Mountain Dew Baja Blast (Exclusive Flavor), Manzanita Sol, Brisk Mango Fiesta, Brisk Iced Tea and Lemonade, and SoBe Lifewater Yumberry Pomegranate.
Suggested prices will be $1.39 (16 oz.), $1.49 (20 oz.), $1.69 (30 oz.) and $1.79 (40 oz.).
For those interested, here's the press release:
Taco Bell Embarks on Largest Expansion of Beverage Menu in Company History with Six Unique Flavors
As the First National Quick Service Restaurant to Offer Manzanita Sol®, Taco Bell Brings Fans More PepsiCo® Beverage Options at Select Restaurants Including: SoBe® Lifewater™ Yumberry Pomegranate, Mtn Dew Sangrita Blast, Diet Mtn Dew® Baja Blast and More
January 17, 2014
IRVINE, Calif. –(BUSINESS WIRE)– The brand that brought its fans exclusive products like Mtn Dew® Baja Blast™ and Doritos® Locos Tacos is about to help beverage buffs “Live Más®” even more while they sip.
“Beverages – like many of our food items – can be enjoyed on-the-go, which fits our fans’ lifestyle to get more out of every day. We really want to develop beverages that are as unique, tasty and portable as our food.”
With a 51-year history of Quick Service Restaurant (QSR) industry firsts, Taco Bell® announces yet another as the first national QSR to offer the crisp apple-flavored “Manzanita Sol®” – a classic flavor that has crossed borders.
This will also be the first time that “Diet Mtn Dew® Baja Blast™” and the citrus-infused punch of “Mtn Dew Sangrita Blast” have ever been offered in any form.
The brand’s PepsiCo® partnership – a collaboration that has led to Taco Bell being one of Mountain Dew’s largest national customers – continues with six new beverages being added at select locations starting immediately and expanding nationally through 2014. The three new carbonated soft drinks are: “Manzanita Sol®,” “Diet Mtn Dew® Baja Blast™” and “Mtn Dew Sangrita Blast.” The three non-carbonated drinks include two bold flavors from Brisk: the tropically-inspired “Brisk® Mango Fiesta,” and a new refreshing mix combining Brisk Iced Tea and Lemonade, as well as zero-calorie and nutrient-enhanced “SoBe® Lifewater™ Yumberry Pomegranate.” Suggested prices will be $1.39 (16 oz.), $1.49 (20 oz.), $1.69 (30 oz.) and $1.79 (40 oz.) at participating locations.
“We hear how fanatic our customers are about Mtn Dew Baja Blast, and this inspires us to continue introducing exciting and exclusive beverages to Taco Bell fans,” said Taco Bell Chief Marketing Officer, Chris Brandt. “Beverages – like many of our food items – can be enjoyed on-the-go, which fits our fans’ lifestyle to get more out of every day. We really want to develop beverages that are as unique, tasty and portable as our food.”
A key element in the brand’s ongoing 10-year growth plan to double the business, these new flavors and Taco Bell’s continued innovation in specialty beverages extend the snacking day part for the brand. To that end, the brand also launched Happier Hour® in 2013 – $1 Loaded Grillers, medium beverages and regular Freezes from 2-5 p.m. at participating locations – and this value offering will continue for Taco Bell® fans in 2014.