A recent story by the Associated Press noted that Kraft Foods is adding an “orange pineapple” flavor to their vintage Tang product lineup.
From the article:
Kraft is convinced there’s demand for another Tang flavor given its loyal fan base over the years despite a lack of marketing support.
Other flavors such as grape have been distributed in certain swaths of the country, and flavors from overseas sometimes make their back to the U.S. The company has also tested ready-to-drink boxes in the past. But Kraft says the orange pineapple mix that’s hitting shelves now is the first flavor extension beyond the original orange flavor to be sold nationally.
Internationally, there are many other flavors of Tang, however, those are sold by Mondelez International, which split from Kraft last year. Given the success Kraft has had with other beverage products as of late (MiO, Crystal Light, Kool Aid, etc.), it’s not surprising to see them trying to build some new life into Tang.