From time to time, BevReview digs into the files of the U.S. Patent and Trademark Office to get a glimpse of what may be coming down the beverage pipeline. Often beverage makers will file trademarks for new concepts, though they don't always come to fruition. Sometimes you stumble upon something like Pepsi Throwback… and other times, you strike out.
In this edition of Trademarks on Tap, we take a look at some new names that have turned up in our searches, including…
- Caleb's Kola
- Pepsi Smart Fountain
- Pepsi True
- Sierra Mist Twst
- Sierra Mist Sparkling
- Sierra Mist Infusions
- Sierra Mist Next
- Mtn Dew Next
- Aquafina FlavorSplash
- Coca-Cola Life
- Monster Energy Green Light
- Peace Love Tea
- Peace Lemonade
Back in September 2013, we wrote about a possible new "artisanal cola" from Pepsi, named after its founder, Caleb Bradham. At the time, our sources called this product "Caleb's Cola". However, per Pepsi's trademark filing #86112616 in November 2013, the product is apparently spelled "Caleb's Kola".
Pepsi Smart Fountain
Over the past few years, we've been following the development of Pepsi's answer to the Coca-Cola Freestyle machine. This has included tests under the names Pepsi Fusion, Pepsi Smart Fountain, and Pepsi Touch Tower. In April 2013, Pepsi applied for a newer trademark on the "Smart Fountain" (#85903050), with the filing being updated in October 2013. They previously had a filing under #85903050, but it was abandoned due to late response with the trademark office. Given the new filing, it's obvious they want to keep this name around for something they have planned.
Continuing the Pepsi theme, in December 2013, Pepsi applied for a brand new trademark on the name "Pepsi True" (#86151980). It's a drink flavor of some sort, given the classification of "concentrates, syrups or powders used in the preparation of soft drinks." This may be something to keep your eye on!
Sierra Mist Twst
Pepsi was busy in December 2013, because they also filed trademarks on something relating to their lemon lime brand: Sierra Mist Twst (#86153127). Curiously, Pepsi already had a December 2012 filing for a different spelling, Sierra Mist Twist (#85798697), and as of January 2014, Pepsi has requested that trademark application extended. Looks like Sierra Mist may be dumbing down some spelling like its sibling, Mtn Dew (seriously, it's still stupid, you guys!)
Sierra Mist Sparkling
Perhaps something bubbly is on tap for Sierra Mist as well, because back in September 2013, Pepsi filed for a trademark on Sierra Mist Sparkling (#86058032). Like other recent filings, it falls under the "concentrates, syrups or powders used in the preparation of soft drinks" classification.
Sierra Mist Infusions
An older trademark filing from December 2012, but worked its way through the system during 2013, is for Sierra Mist Infusions (#85798700). Classification is "concentrates, syrups or powders used in the preparation of soft drinks," but given the name, I'd expect it to be some sort of flavor-added version to Mist, perhaps with a functional twist.
Sierra Mist Next & Mtn Dew Next
As we noted in our Pepsi Next review back in 2012, Pepsi has also locked up the trademarks for Sierra Mist Next (#85231613) and Mtn Dew Next (#85231611), if they wanted to continue this mid-calorie franchise to other brands. It's notable now because both of these names have had their applications extended 5 times, with the most recent activity in January 2014. Pepsi wants to keep these "Next" names available for use.
We recently discussed the relaunch of Pepsi's previously discontinued flavored water brand, Aquafina FlavorSplash. The sparkling water version features new flavors Color Me Kiwi, Peelin' Good, and Berry Loco, while the flavor enhancer version showcases So Strawberry, World Peach, and Berry On. Well, numerous trademark filings are hinting at new flavors in the lineup — or could just be names that were considered, but didn't make the final cut (we've seen that a lot with Mountain Dew variants). Trademarks filed under the "flavored waters" classification include Bunch O'Punch (#86115103), Really Raspberry (#86115100), Berry Berry (#86115096), and Go Grape (#86115091). Given that there is full logo artwork filed with the trademark office, the probability of these becoming reality are high.
This product debuted in Argentina and Chile in 2013. It got attention because it was a Coke-flavored product sweetened with both stevia and sugar. It's not known if Coke plans on bringing this product to the United States, but they've filed the trademarks for it accordingly on the name (#86058825) and design (#86037374). It's notable that Coke is claiming the color green with this filing, which compliments their existing Red/Black/Silver strategy (Coke, Coca-Cola Zero, Diet Coke).
Monster Energy Green Light
The folks at Monster Beverage have been busy filing different spellings of a product based on the name Monster Energy Green Light (#86133066). Take a look at the alternate versions, all filed in December 2013: Monster Energy Green Lite (#86133077), Green Light (#86133083), and Green Lite (#86133085). All of these filings are for "nutritional supplements in liquid form," so one must assume this is a new product or flavor.
Peace Love Tea
Monster owns the Peace Tea brand and may be looking at expanding with a new flavor. In August 2013 they filed for a trademark on Peace Love Tea (#86045627), classified as "ready to drink tea, iced tea and tea based beverages."
Just like Arizona Beverage has both teas and lemonades in their beverage lineup, Peace may be looking to add lemonade as well. While the filing for Peace Lemonade (#85780611) was made in November 2012, it's been an actively maintained mark through 2013. Keep an eye on this!