On the Shelf features unique beverage products that have be spotted and shared by BevReview readers.
Back in September 2013, Coca-Cola filed for a trademark on the phrase “6 Mix” (#86058831). We now know that the name has been used for a limited edition flavor called Sprite 6Mix, as spotted at a convenience store by BevReview reader Aaron Soles.
The flavor is formally described as “cherry and orange flavored” via the packaging. As far as the marketing, it’s tied into a promotion with NBA player Lebron James (who wears #6 while playing for the Miami Heat). Sprite has long been marketing to the NBA crowd, so this continues that trend with the demographic.
Curiously, the trademark is for “6 Mix” itself, not “Sprite 6 Mix”, which would seem to open the door for other flavors bearing this limited edition subbrand.
Aaron noted that it tasted somewhat like “a mix of Sprite, Mountain Dew, and Mountain Dew Code Red, but extra crisp overall.” He also mentioned that it reminded him a bit of the early 2000′s Sprite Remix releases.
Sprite is also running a promotion with retailer Family Dollar around the drink, showcasing an autographed 19.2 oz slimcan version in their marketing. No details net on how long Sprit 6 Mix will be on the shelves, though the Family Dollar promotion runs through the end of April 2014.
Nutritional information is as follows:
Sprite 6 Mix
Carbonated water, high fructose corn syrup, natural flavors, citric acid, sodium citrate, sodium benzoate (to pretext taste)
A 20 oz bottle contains 240 calories, 100 mg sodium, and 60 g carbs (60 g sugars). Caffeine free.
(P.S. Lebron James is no Michael Jordan)