Review: Mountain Dew Baja Blast in Bottles & Cans


We first reviewed Mountain Dew Baja Blast when it was released 10 years ago in 2004. It was unique because the flavor was only available via fountains at Taco Bell. Back then, we weren't really in love with the drink as much as we were with the concept behind the drink.

Time passes.

Mountain Dew Baja Blast - 24 oz can, 12 oz can, & 20 oz bottle

Mountain Dew Baja Blast – 24 oz can, 12 oz can, & 20 oz bottle

Enter 2014 and the announcement that Baja Blast would be available as a limited edition flavor in bottles and cans. And sure enough, it started showing up in stores this month, packaged in 20 oz bottles, 24 oz cans, and 12 packs of 12 oz cans.

Announcement on MountainDew.com

Announcement on MountainDew.com

This release is being promoted as sort of a "10th anniversary celebration" of the flavor, with clear branding associating where it debuted ("A Taco Bell Original"). Much of the style of the flavor branding remains the same on the label, though the original tagline of "A Tropical Lime Storm" has been converted to the more generic "Dew with a Blast of Natural and Artificial Tropical Lime Flavor."

Promotion for mobile game

Promotion for mobile game
(Source: MountainDew.com)

Pepsi is promoting a mobile game download in conjunction with the promotion, with codes under the caps to add enhancements and power-ups.

Title card for mobile game

Title card for mobile game
(Source: iTunes)

Other enhancements also seem to be tied to Taco Bell purchases or social media check-ins.

They also have rolled out a commercial to help explain that "this was a drink that used to only be available in a restaurant, but now you can buy it in stores!" This seems to be the brands big push for Summer 2014. The promotional legal details list an end date of October 3, 2014 — your milage may vary regarding drink availability by then.

Mountain Dew Baja Blast -  20 oz bottle

Mountain Dew Baja Blast – 20 oz bottle

The 20 oz bottle version utilizes the Mountain Dew "Sidekick" container, with a narrow banded label toward the top of the packaging.

Mountain Dew Baja Blast -  24 oz can

Mountain Dew Baja Blast – 24 oz can

The 24 oz canned version follows the same design style as other Dew 24 oz sizes, again with the marketing messages regarding Taco Bell, "limited time", and the mobile "Baja or Bust" game skirting the rim.

Mountain Dew Baja Blast -  12 oz can box

Mountain Dew Baja Blast – 12 oz can box

Finally, the 12 oz cans are found in your standard cardboard packaging, with the cans themselves featuring a "swirl" backdrop behind the logos, reminiscent of the actual Baja Blast logo.

Mountain Dew Baja Blast -  12 oz can

Mountain Dew Baja Blast – 12 oz can

Enough about the marketing aspects of this Dew. Does this bottled version stack up to the original?

No matter which version you tried, they all featured the familiar "citrus lime" scent upon opening their containers. Crisp, bubbly, and quite sweet. The light blue-green color is also back in these shelf-ready versions.

Taco Bell callout on rim

Taco Bell callout on rim

Probably the best thing that can be said regarding the non-Taco Bell version of Baja Blast is that there is consistency in the mix. Typically, the fountain version varies a bit in syrup-to-water ratio, while also offering a different potency if ice is added. In this case, given the sealed nature of this iteration of the flavor, you get an expected solid flavor each time. A huge plus! The drink itself delivers the expected "citrus + lime" experience, which continues to be quite sweet, accented by a syrupy finish, and heavily carbonated.

Can promotion for mobile game

Can promotion for mobile game

Overall, I applaud the inclusion of Baja Blast as this summer's Dew "limited edition" variation. I'd expect the familiarity with the flavor to be beneficial vs. other odd flavors we've seen over the years. And for those who haven't experienced it via Taco Bell, it's a safe addition to the lineup and differentiates enough from the other flavors to make it worth your while.

Mountain Dew Baja Blast
Carbonated water, high fructose corn syrup, natural and artificial flavor, citric acid, potassium sorbet (preserves freshness), caffeine, gum arabic, sodium citrate, calcium disodium EDTA (to protect flavor), sucrose acetate isobutyrate, Yellow 5, Blue 1

A 20 oz bottle contains 280 calories, 65 mg sodium, and 74 g carbs (74 g sugars). Caffeine content is 4.8 mg/oz, which is slightly higher than original Mountain Dew (4.5 mg/oz.)

Comments

  1. JustCause says:

    I tried Baja Blast tonight, yuck!!! But I'm sure some others may like, different strokes for different folks….

  2. I am a big fan of this drink. Love the way the "summer season" always brings about these strange offshoot flavors of soda.

  3. alleyrulez says:

    LOVE it.

  4. Michael Burress says:

    Love it Solo much, on top of the fact I can keep it in the house– every bottle wins me some stuff

    I already won sunglasses and a T-shirt!
    If you're not going to play please send me your codes haha

  5. Michael Burress says:

    So*

  6. so ten yrs and they relase it to kick it and get it bak by nov? double edge sword never liked the flavor but at least wne u get it ehre u will always get a good taste.. i betetr grab them now,. or wait il wait a month.. baja blast should not be exclusive.. hmm im gonna get fanta chery in the mean time.

  7. Elizabeth says:

    Where can you find the rewards code on the 24 ounce cans??

  8. This is my favorite drink love the taste. Please keep it as a regular drink. Not just limited time

  9. Great SUMMER promotion! It is no longer available in Utah and I have not seen it in stores for at least 2 weeks. Contacted Pepsi and they said they have NO PLANS to bring it back…..Doesn't summer start on June 21st?

  10. shirley says:

    I love this drink only thing is taco bell is the only place to get it diet.
    Will the diet one be put into bottles and cans ??

  11. selling good for a while in walmart now they quit selling at walmart in my area heck i cant even find the bottles ne where whats going on?

  12. Makenna says:

    Where is the code in the 24 oz can??? My family and I looked everywhere, we even cut off the top! We cannot find it!!!!

  13. Codes on 24 oz cans are the back of the pop tab

  14. Where is the code under the tab????? I can't find it!

  15. joseph hindman says:

    i saw this commercial and i was excited, but when i went to get some i learned that they were already done with the promo in the stores. i called stores and they said it was a promo that ended about 3 months after i first saw this commercial. i was irritated and annoyed, so i called Pepsi and they confirmed this. but the thing that really pisses me off is that they continue to air this even though its been over 6 months it ended in my area. now i get pissed off every time i see it knowing i cant have any, so why torment me ??

  16. Patricia Tucker says:

    I was really happy to know that Pepsi came out with the DEW
    Baja Blast its one of the coolest drinks that I really enjoy.
    matter of facts that the only drink i get most of from Taco Bell.
    now that the product is out at the Ralph's market they should
    stock more of it. it won't stay on the shelf, ever time i go they
    are sold out. I need to know what others stores sale this product
    so, that I enjoy more of it at home. I live in the
    Gardena, Ca 90249 area

  17. Andy Bennett says:

    I bought 3 boxes of the 12 pack cans when they first came out and I haven't seen them in any grocery store in the last five weeks. I asked a Pepsi rep and he said they ran out and won't be getting any more.

    About 3 weeks ago I found a convenience store near me that sold the 20oz bottles. The manager told me they had about 2 cases in so I've been going and buying about 4-6 bottles a week. I got the last 6 tonight and I doubt they'll be getting anymore.

    My guess is that Pepsi just underestimated the huge demand for this product and made a limited amount that sold out quicker than they thought.

  18. alleyrulez says:

    yeah, not seeing this anywhere anymore. I have one more 12 pack that I can't bring myself to crack open out of fear that the flavor will never return.

  19. This is a true miracle. Ive been waiting to drink this dew without going to taco bell for years.

  20. Where are the codes on the 24 oz. cans?

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