BevReview.com

If the orange-flavored Mountain Dew LiveWire ever became an energy drink, it would look and taste a lot like Amp Energy Relaunch. Sporting an increase in sodium to better “revive” you like a sports drink, the flavor wasn’t too bad. It was mild, not too artificial, and compared to other energy drinks on the market, didn’t taste gross.

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As part of the 3 new Amp Energy line extensions hitting March 2008, Amp Energy Elevate is a mixed berry version of PepsiCo’s energy drink line. Remarkably, this drink brings back memories of that 2002 marketing favorite, Pepsi Blue. The taste was solid, had a slightly tart kick, and resonated well with a fond berryness.

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As previously rumored, Amp Energy Traction is a grape-flavored line extension of the Mountain Dew-inspired energy drink brand. I really liked the beverage, probably because it reminded me so much of one of my favorite Dew line extensions, Pitch Black. The grape flavor is good, but not overpowering. It definitely still tastes like an energy drink, but it’s a favorable experience all around.

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Confirmed: Amp Energy Elevate (Mixed Berry), Amp Energy Traction (Grape), and Amp Energy Relaunch (Orange). These 3 flavor extensions of the Amp Energy brand further build its identity away from the original inspiration, Mountain Dew.

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Just as Mountain Dew Code Red is the cherry-flavored version of the flagship brand, so is Amp Energy Overdrive to the original Amp Energy. This is an energy drink loaded with almost twice the caffeine of standard Mountain Dew, while also promoted as containing the head-scratching ingredient of “yerba mate”.

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Since our first review of Amp Energy in 2005, much has changed with this energy drink, including logo, design, marketing direction, and size of packaging. This beverage review takes a look at these updates via Amp Energy Tall Boy, the 16 oz. version of the Mountain Dew-influenced drink. This brand seems to be slated for some nice growth.

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From the beverage rumor mill… PepsiCo is looking to roll out a couple of flavor extensions to its Amp Energy Drink, including Grape and Orange. Possible launch date would be March. With Amp’s NASCAR sponsorship and Super Bowl commercial, it looks like this brand is really shooting for growth in 2008.

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BevReview.com takes a look at the beverage-related Super Bowl commercials. The Amp Energy brand, owned by PepsiCo, is looking to really break out this year, namely with the NASCAR sponsorship of Dale Earnhardt Jr.’s #88 car. This spot illustrates just how much of a “boost” the energy drink can give! Watch the commercial now!

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Mountain Dew Amp Energy Drink hits the big time, as Pepsi uses the obscure brand to sponsor Dale Earnhardt Jr. in 2008. That’s NASCAR, folks. You know, stock car racing? Anyway, it’s a big deal for a brand that is currently only #5 in energy drink sales overall.

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Amp Energy Drink from Mountain Dew was introduced in 2001. It’s an energy drink built on the Mountain Dew base formula, with supplements added, such as maltodextrin, ginseng, taurine, B vitamins, and guarana. Overall, it’s a decent drink.

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