From the beverage rumor mill… PepsiCo is looking to roll out a couple of flavor extensions to its Amp Energy Drink, including Grape and Orange. Possible launch date would be March. With Amp's NASCAR sponsorship and Super Bowl commercial, it looks like this brand is really shooting for growth in 2008.
Super Bowl Commercial: Amp Energy – "Jumper Cables"
BevReview.com takes a look at the beverage-related Super Bowl commercials. The Amp Energy brand, owned by PepsiCo, is looking to really break out this year, namely with the NASCAR sponsorship of Dale Earnhardt Jr.'s #88 car. This spot illustrates just how much of a "boost" the energy drink can give! Watch the commercial now!
News: Mountain Dew Amp to sponsor Dale Earnhardt Jr.'s #88 car
Mountain Dew Amp Energy Drink hits the big time, as Pepsi uses the obscure brand to sponsor Dale Earnhardt Jr. in 2008. That's NASCAR, folks. You know, stock car racing? Anyway, it's a big deal for a brand that is currently only #5 in energy drink sales overall.
Review: Amp Energy by Mountain Dew
Amp Energy Drink from Mountain Dew was introduced in 2001. It's an energy drink built on the Mountain Dew base formula, with supplements added, such as maltodextrin, ginseng, taurine, B vitamins, and guarana. Overall, it's a decent drink.
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