Analysis: Kraft’s Dual Brand Strategy with Crystal Light Liquid

Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Analysis: Kraft’s MiO Fit Needed More Than 30 Seconds

Tracy Morgan in MiO Fit's "Anthem" commercial

While MiO Fit’s success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it’s just tough to get the right message across with only 30 seconds.

Analysis: Coke’s Social Engagement Effort Delivers Mixed Reviews

Showgirls win the Coke Chase

Despite flawed execution, being able to drive continuous engagement during the Super Bowl – resulting in over 1 million viewers participating online – is no small feat. That itself represents a win for Coca-Cola.

Analysis: SodaStream’s Banned Commercial Helps Build Brand Recognition

SodaStream's banned Super Bowl ad

SodaStream’s increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Analysis: Did Pepsi’s Crowd-Sourced Halftime Show Add Any Value?

Beyonce loves Pepsi

Running the ad during the Super Bowl only guarantees that there are more eyeballs seeing their commercial, however an engaging contest will undoubtedly make customers more closely connect with a beverage brand.