Design Review: Evolution of Caffeine Free Coke Family Branding

Evolution of the Coke Family

With the announcement of Caffeine Free Coke Zero, we explore the design elements of Coca-Cola’s caffeine free versions… and how sometimes, the rules of corporate branding need to be broken.

Coming Soon: Caffeine Free Coke Zero

Caffeine Free Coke Zero

Coke Zero makes its move into caffeine free with a classy black and gold design, available July 2013.  You’ll be able to find it in 12 oz cans and 2 liter bottles.

Super Bowl Commercials & Beverages: 2009

Super Bowl XLIII

Another Super Bowl has come and gone, and with it, a whole new batch of high-profile commercials. Given that we’re a beverage reviewing site, I’d like to take a look at the non-alcoholic drink ads that graced our TVs during the matchup between the Cardinals and Steelers. We’ve done detailed analysis on each of these ads individually, but here’s a quick overview…

Super Bowl Commercial: Coca-Cola Zero – “Mean Troy” takes a look at the beverage-related Super Bowl commercials. In this tribute to the original 1981 Coke commercial featuring Mean Joe Greene, The Coca-Cola Company debuted the first Coke Zero Super Bowl ad that features Troy Polamalu… and a storyline that seems similar, but different, from the original spot.

News: Coke emphasizing Vitaminwater, “Red-Black-Silver” strategy in 2008

The Coca-Cola Company

The Coca-Cola Company still believes that carbonated soft drinks are the “lifeblood” of the business in 2008. That said, they will continue emphasis on their non-carbonated offerings as well, primarily led by Glaceau Vitaminwater, which they purchased in 2007.

Review: Coca-Cola Vanilla Zero

Coca-Cola Vanilla Zero

Forget Diet Vanilla Coke. The Zero line is all the rage with this 2nd flavor extension, Coca-Cola Vanilla Zero. Our soft drink review notes that the vanilla flavoring isn’t very strong, which unfortunately allows the aftertaste to shine through.

Coming Soon: Coca-Cola Vanilla Zero

A vanilla flavor extension for Coca-Cola Zero will be coming soon.

Review: Coca-Cola Cherry Zero

Coca-Cola Cherry Zero

With a confusing name more complicated than Disneyland Resort Paris, Coca-Cola Cherry Zero isn’t really Diet Cherry Coke. Our soft drink review notes the weak cherry flavor and expected diet aftertaste.

Review: Coca-Cola Zero (w/black packaging)

Coca-Cola Zero (Black Label)

Once again taking a look at Coca-Cola Zero, our soda review highlights the change in packaging from white to black labels. Coke’s diet drink with aspartame and acesulfame potassium is doing pretty well.

Branding of Diet Coke

The Branding of Diet Coke

An overview of the Diet Coke brand and packaging, how it prompted the creation of New Coke & Coke II, and other low calorie options from The Coca-Cola Company over the years, including Tab, Coca-Cola C2, and Coca-Cola Zero.