An overview of DEWmocracy 2, the second installment of Mountain Dew’s campaign to discover the next flavor. This time around, we’re presented with Mountain Dew Distortion, Mountain Dew Typhoon, and Mountain Dew White Out. We explain the differences between this program and the previous DEWmocracy campaign which gave us Mountain Dew Voltage.
We recently posted a news item here at BevReview.com about a new Stevia-based sweetener being used in beverages. Since then, there’s been a lot of debate about whether these Reb-A sweeteners should be considered ‘natural’ or ‘artificial’. What do you think?
DEWmocracy is the name of a marketing initiative PepsiCo launched last November to promote their Mountain Dew brand. This online experience revolved around customers voting on the next flavor of Dew. Read more for full explanation, analysis, and commentary on the flavor selections and game experience.
The revisionist history by Cadbury Schweppes regarding Dr Pepper sparks a fire under your BevReview.com host, prompting a little reeducation for these obviously clueless marketing executives. And here you thought Cherry Chocolate Diet Dr Pepper was just going to be an interesting, new, limited-time flavor!