The world is looking for a little beverage disruption, and SodaStream aims directly at the likes of Coke and Pepsi. With their initial commercial rejected by CBS, the Super Bowl spot highlights the positive environmental impact of the brand (while not offending the Big 2).
Weeks before the Super Bowl, Coke teased their “Mirage” spot (which pointed to CokeChase.com). It features a race between 3 factions — badlanders, cowboys and showgirls — all attempting to arrive at a large bottle of Coke in the desert. In their attempt to engage the public, the website was inaccessible for a large portion of the Super Bowl due to high traffic. Ooops!