Posted in Carbonated Soft Drinks, Coca-Cola Zero, Coke, Commercials, Diet Pepsi, Gatorade, Life Water, News, Pepsi, PepsiCo, SoBe, Sports Drinks, Super Bowl, The Coca-Cola Company, Vitaminwater on Feb 2nd, 2009 4 Comments »
Another Super Bowl has come and gone, and with it, a whole new batch of high-profile commercials. Given that we're a beverage reviewing site, I'd like to take a look at the non-alcoholic drink ads that graced our TVs during the matchup between the Cardinals and Steelers. We've done detailed analysis on each of these ads individually, but here's a quick overview…
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BevReview.com takes a look at the beverage-related Super Bowl commercials. Diet Pepsi Max is relaunched on the big stage as Pepsi Max, a diet drink for men. Will this relaunched product — with new logo, name, and positioning — help in Pepsi's battle against Coke Zero?
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BevReview.com takes a look at the beverage-related Super Bowl commercials. A 60-second spot for Pepsi featuring the "Refresh Anthem", sung by Bob Dylan, remixed with Will.i.am. It showcases how Pepsi has moved through the generations as always being the choice of the youthful set. Utilizing a parallel video device, it shows how some things have changed, but a lot of things stay the same.
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BevReview.com takes a look at the beverage-related Super Bowl commercials. After debuting the night before via a trio of MacGruber product placement ads, Pepsi runs this Pepsuber spoof during the Super Bowl as part of their introduction of a new logo and slogan, "Refresh Everything".
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BevReview.com takes a look at the beverage-related Super Bowl commercials. This is "Talking Heads", part of the repositioning of Gatorade around the "G" tagline through a series of "Manifesto" ads. It's part of Pepsi's "reinvention" of brands including Pepsi, Mountain Dew, Sierra Mist, and yes, Gatorade.
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BevReview.com takes a look at the beverage-related Super Bowl commercials. This SoBe spot… yuck! The folks over at Arnell Group should be shot and relieved of their duties regarding the SoBe advertising account, because this 3D commercial done in conjunction with Intel, DreamWorks Animation, and NBC, is not only a bad Super Bowl piece… it's just bad marketing.
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BevReview.com takes a look at the beverage-related Super Bowl commercials. This Coke commercial — part of the new "Open Happiness" campaign — features a bunch of bugs trying to steal a bottle from a guy in a park. Lots of CGI and a cheery music score make this a happy spot.
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BevReview.com takes a look at the beverage-related Super Bowl commercials. This spot for Coke "shows how people in today's busy world use technology to stay virtually linked", but it also showcases how two people connect over high fructose corn syrup-sweetened goodness, while sitting in a diner that doesn't exist on Earth, using straws (seriously, straws?) to drink out of glass bottles that Coke doesn't even use in mainstream distribution.
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BevReview.com takes a look at the beverage-related Super Bowl commercials. In this tribute to the original 1981 Coke commercial featuring Mean Joe Greene, The Coca-Cola Company debuted the first Coke Zero Super Bowl ad that features Troy Polamalu… and a storyline that seems similar, but different, from the original spot.
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As Pepsi lays it on heavy in promoting their new logo, one avenue they chose for marketing was via product placement ads during NBC's Saturday Night Live on January 31. Yes, it was the meeting of MacGruber and Pepsi!
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