The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.
Guest reviewer Tim Lapetino is a brand strategist and designer at Hexanine. Today he takes a look at a recent beverage packaging reboot. Dr Pepper Snapple Group has recently given its flagship citrus beverage, Squirt, a facelift, and we’re going to look at the new look from a package design perspective. Did DPSG meet its […]