Posted in Carbonated Soft Drinks, Reviews, Cadbury Schweppes, Squirt, Energy Drinks on Apr 29th, 2008 2 Comments »
Squirt Citrus Power is a enjoyable citrus soda/energy drink hybrid. The increase in caffeine, addition of taurine and B vitamins, and unique grapefruit taste make this a nice addition to the market. The familiarity of the brand and intentional courting of the casual beverage fan could be very positive for this flavor extension.
Posted in Carbonated Soft Drinks, Reviews, The Coca-Cola Company, Energy Drinks, Orange, Full Throttle on Apr 4th, 2008 1 Comment »
Full Throttle Fury is a decent-tasting, orange-flavored energy drink. It’s superior in many ways to Coke’s original Full Throttle. Only the confusing packaging really hurts the beverage overall.
Posted in Carbonated Soft Drinks, Reviews, The Coca-Cola Company, Energy Drinks, Full Throttle on Mar 27th, 2008 No Comments »
Full Throttle is an energy drink brand owned by The Coca-Cola Company. It debuted in 2004 as Coke’s response to the growing energy drink market, led by the likes of Monster and Red Bull. Frankly, it has a citrus flavor, but with a horrid aftertaste that I’d describe akin to drinking carbonated cleaning solution. Very medicinal. Yuck!
Posted in Carbonated Soft Drinks, Reviews, PepsiCo, Mountain Dew, Energy Drinks, Amp, Orange on Mar 22nd, 2008 1 Comment »
If the orange-flavored Mountain Dew LiveWire ever became an energy drink, it would look and taste a lot like Amp Energy Relaunch. Sporting an increase in sodium to better “revive” you like a sports drink, the flavor wasn’t too bad. It was mild, not too artificial, and compared to other energy drinks on the market, didn’t taste gross.
Posted in Carbonated Soft Drinks, Reviews, PepsiCo, Mountain Dew, Energy Drinks, Amp on Mar 14th, 2008 1 Comment »
As part of the 3 new Amp Energy line extensions hitting March 2008, Amp Energy Elevate is a mixed berry version of PepsiCo’s energy drink line. Remarkably, this drink brings back memories of that 2002 marketing favorite, Pepsi Blue. The taste was solid, had a slightly tart kick, and resonated well with a fond berryness.
Posted in Carbonated Soft Drinks, Reviews, PepsiCo, Mountain Dew, Energy Drinks, Grape, Amp on Mar 12th, 2008 1 Comment »
As previously rumored, Amp Energy Traction is a grape-flavored line extension of the Mountain Dew-inspired energy drink brand. I really liked the beverage, probably because it reminded me so much of one of my favorite Dew line extensions, Pitch Black. The grape flavor is good, but not overpowering. It definitely still tastes like an energy drink, but it’s a favorable experience all around.
Posted in Reviews, Energy Drinks, Kosher, Red Bull, Red Bull GmbH on Feb 22nd, 2008 1 Comment »
Red Bull is the granddaddy of energy drinks, having hit the U.S. market in 1997. It owns 42.6% share of the energy drink sector, yet for some reason doesn’t exactly taste very good. It’s bitter, somewhat berry-infused, and packs a ton of caffeine (9.64 mg/oz). But will it always be on top? What are your thoughts?
Posted in Carbonated Soft Drinks, Coming Soon, PepsiCo, Energy Drinks, Amp on Feb 11th, 2008 No Comments »
Confirmed: Amp Energy Elevate (Mixed Berry), Amp Energy Traction (Grape), and Amp Energy Relaunch (Orange). These 3 flavor extensions of the Amp Energy brand further build its identity away from the original inspiration, Mountain Dew.
Posted in Carbonated Soft Drinks, Reviews, PepsiCo, Mountain Dew, Energy Drinks, Amp on Feb 9th, 2008 1 Comment »
Just as Mountain Dew Code Red is the cherry-flavored version of the flagship brand, so is Amp Energy Overdrive to the original Amp Energy. This is an energy drink loaded with almost twice the caffeine of standard Mountain Dew, while also promoted as containing the head-scratching ingredient of “yerba mate”.
Posted in Carbonated Soft Drinks, Reviews, PepsiCo, Mountain Dew, Energy Drinks, Amp on Feb 8th, 2008 2 Comments »
Since our first review of Amp Energy in 2005, much has changed with this energy drink, including logo, design, marketing direction, and size of packaging. This beverage review takes a look at these updates via Amp Energy Tall Boy, the 16 oz. version of the Mountain Dew-influenced drink. This brand seems to be slated for some nice growth.