On the Shelf: 7-Eleven 7-Select Energy Shots


7-Eleven 7-Select Energy Shots

7-Eleven gets into the energy shot game with their own 7 Select-branded shots, now available.

Review: Mountain Dew Kickstart – Limeade & Black Cherry


Mountain Dew Kickstart - Limeade & Black Cherry

Limeade and Black Cherry are tasty, though with the rebooted definition of what “Kickstart” means (i.e. not just for mornings), marketplace confusion is a high probability.

Review: Street King Energy Shot – Grape & Orange Mango


Street King

Street King is an average energy shot, however its messaging of fighting hunger may resonate strongly with customers.

This Just In: Hype Energy Drink


Hyper Energy Drink

Hype Energy Drink is available in 4 flavors: Energy, MFP, Enlite, and Organic. There is also a Hype Energy Shot in the MFP Flavor.

This Just In: Street King Energy Shot


Street King Energy Shot

Street King Energy Shot is being promoted by rapper 50 Cent and is available in 2 flavors: Grape and Orange Mango

Review: Drank Deuce


Drank Deuce

Drank Deuce is the relaxation-oriented energy shot version of big brother Drank, making it a curious entry in this growing beverage classification. While the flavor could be stronger, the shot incarnation of the formula agrees with us better in regards to its functional benefits and taste.