Coming Soon: Tang Orange Pineapple


Coming Soon: Tang Orange Pineapple

Kraft Foods is adding an “orange pineapple” flavor to their vintage Tang product lineup, which will be available nationally along with the original flavor.

Analysis: Kraft’s Dual Brand Strategy with Crystal Light Liquid


Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.