Posted in Carbonated Soft Drinks, Coca-Cola Zero, Coke, Commercials, Diet Pepsi, Gatorade, Life Water, News, Pepsi, PepsiCo, SoBe, Sports Drinks, Super Bowl, The Coca-Cola Company, Vitaminwater on Feb 2nd, 2009 5 Comments »
Another Super Bowl has come and gone, and with it, a whole new batch of high-profile commercials. Given that we're a beverage reviewing site, I'd like to take a look at the non-alcoholic drink ads that graced our TVs during the matchup between the Cardinals and Steelers. We've done detailed analysis on each of these ads individually, but here's a quick overview…
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BevReview.com takes a look at the beverage-related Super Bowl commercials. This SoBe spot… yuck! The folks over at Arnell Group should be shot and relieved of their duties regarding the SoBe advertising account, because this 3D commercial done in conjunction with Intel, DreamWorks Animation, and NBC, is not only a bad Super Bowl piece… it's just bad marketing.
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Coke and Pepsi are rolling out new beverages with a new artificial sweetener based on the stevia plant. Coke is introducing Sprite Green, while Pepsi is featuring 3 flavors of Zero Calorie SoBe LifeWater: Yumberry Pomegranate, Fuji Apple Pear, and Black and Blue Berry.
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Pepsi officials noted that they will be heavily emphasizing two beverage brands in 2008: SoBe Life Water and Diet Pepsi Max. This is primarily in response to The Coca-Cola Company's recent purchase of Glaceau and their Vitaminwater beverage, along with the continued success of Coca-Cola Zero.
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BevReview.com takes a look at the beverage-related Super Bowl commercials.
SoBe LifeWater, owned by PepsiCo, pulls out Michael Jackson's 1984 hit, "Thriller", in an odd combination of a female model and gyrating reptiles performing the iconic dance. Watch the commercial now!
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