Posted in Carbonated Soft Drinks, Reviews, The Coca-Cola Company, Mountain Dew, Mello Yello, Vault on Oct 18th, 2005 8 Comments »
In December 2004, word started leaking that Coke was about to launch a new competitor to Mountain Dew (following up Surge and various Mello Yello relaunches). That product is called Vault, and it started being test marketed over the summer in Alabama, Michigan, North Carolina, South Carolina, Tennessee, and Virginia.
It’s been important […]
Posted in Carbonated Soft Drinks, Coming Soon, The Coca-Cola Company, Mello Yello, Vault on Dec 23rd, 2004 1 Comment »
Coke just doesn’t give up when it comes to trying to battle Mountain Dew. First Surge. Then all the Mello Yello flavors. The latest:
Coke might launch a Mountain Dew-like drink called Vault, the newsletter Beverage Digest reported Friday. Vault would be a successor to Coke’s failed Surge, a Mountain Dew wannabe that […]
Posted in Carbonated Soft Drinks, Reviews, The Coca-Cola Company, Mello Yello on Dec 18th, 2004 1 Comment »
You can’t stop Mountain Dew. That’s a lesson that needs to be learned by a lot of makers of carbonated beverages. Yet they continue to try with products such as Mello Yello Afterglow.
For years, Coke has tried to come up with a counteroffensive to battle Pepsi’s strong Dew franchise. The company wanted […]