Coke is returning Mello Yello to the frontlines with a package redesign and additional marketing support. The new look, slated for April 2010, is a modern take on the original 1979 design for the soft drink.
In December 2004, word started leaking that Coke was about to launch a new competitor to Mountain Dew (following up Surge and various Mello Yello relaunches). That product is called Vault, and it started being test marketed over the summer in Alabama, Michigan, North Carolina, South Carolina, Tennessee, and Virginia. It’s been important for Coke […]
Coke just doesn’t give up when it comes to trying to battle Mountain Dew. First Surge. Then all the Mello Yello flavors. The latest: Coke might launch a Mountain Dew-like drink called Vault, the newsletter Beverage Digest reported Friday. Vault would be a successor to Coke’s failed Surge, a Mountain Dew wannabe that debuted in […]
You can’t stop Mountain Dew. That’s a lesson that needs to be learned by a lot of makers of carbonated beverages. Yet they continue to try with products such as Mello Yello Afterglow. For years, Coke has tried to come up with a counteroffensive to battle Pepsi‘s strong Dew franchise. The company wanted to replace […]