BevReview.com

If the orange-flavored Mountain Dew LiveWire ever became an energy drink, it would look and taste a lot like Amp Energy Relaunch. Sporting an increase in sodium to better “revive” you like a sports drink, the flavor wasn’t too bad. It was mild, not too artificial, and compared to other energy drinks on the market, didn’t taste gross.

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As part of the 3 new Amp Energy line extensions hitting March 2008, Amp Energy Elevate is a mixed berry version of PepsiCo’s energy drink line. Remarkably, this drink brings back memories of that 2002 marketing favorite, Pepsi Blue. The taste was solid, had a slightly tart kick, and resonated well with a fond berryness.

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As previously rumored, Amp Energy Traction is a grape-flavored line extension of the Mountain Dew-inspired energy drink brand. I really liked the beverage, probably because it reminded me so much of one of my favorite Dew line extensions, Pitch Black. The grape flavor is good, but not overpowering. It definitely still tastes like an energy drink, but it’s a favorable experience all around.

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DEWmocracy is the name of a marketing initiative PepsiCo launched last November to promote their Mountain Dew brand. This online experience revolved around customers voting on the next flavor of Dew. Read more for full explanation, analysis, and commentary on the flavor selections and game experience.

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Just as Mountain Dew Code Red is the cherry-flavored version of the flagship brand, so is Amp Energy Overdrive to the original Amp Energy. This is an energy drink loaded with almost twice the caffeine of standard Mountain Dew, while also promoted as containing the head-scratching ingredient of “yerba mate”.

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Since our first review of Amp Energy in 2005, much has changed with this energy drink, including logo, design, marketing direction, and size of packaging. This beverage review takes a look at these updates via Amp Energy Tall Boy, the 16 oz. version of the Mountain Dew-influenced drink. This brand seems to be slated for some nice growth.

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From the beverage rumor mill… PepsiCo is looking to roll out a couple of flavor extensions to its Amp Energy Drink, including Grape and Orange. Possible launch date would be March. With Amp’s NASCAR sponsorship and Super Bowl commercial, it looks like this brand is really shooting for growth in 2008.

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BevReview.com takes a look at the beverage-related Super Bowl commercials. The Amp Energy brand, owned by PepsiCo, is looking to really break out this year, namely with the NASCAR sponsorship of Dale Earnhardt Jr.’s #88 car. This spot illustrates just how much of a “boost” the energy drink can give! Watch the commercial now!

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While we have already extensively reviewed Mountain Dew Game Fuel… and found it to be lacking, that hasn’t stopped the marketing machine from kicking into full gear.
Pepsi has released an official press release about the new beverage… and it’s funny to see what they talk about vs. what they don’t talk about. (Hint: It’s not about the drink!)

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Another limited edition from the folks at Pepsi, Mountain Dew Game Fuel is a cherry-ish version that contains the highest amount of caffeine for a currently-available Mountain Dew product. Marketed specifically at video game players, notably with a promotional tie-in for Halo 3 on the Xbox 360, the drink is similar — yet substantially different — from Dew siblings Mountain Dew Code Red and Mountain Dew LiveWire. Still, as our beverage review denotes, the drink starts out with a lot of potential, but finishes with an poor aftertaste experience.

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