Posted in Carbonated Soft Drinks, PepsiCo, Mountain Dew, Commentary, News on Feb 27th, 2008 1 Comment »
DEWmocracy is the name of a marketing initiative PepsiCo launched last November to promote their Mountain Dew brand. This online experience revolved around customers voting on the next flavor of Dew. Read more for full explanation, analysis, and commentary on the flavor selections and game experience.
Posted in The Coca-Cola Company, Coke, Diet Coke, Coca-Cola Zero, News, Glacéau, Vitaminwater on Feb 22nd, 2008 No Comments »
The Coca-Cola Company still believes that carbonated soft drinks are the “lifeblood” of the business in 2008. That said, they will continue emphasis on their non-carbonated offerings as well, primarily led by Glaceau Vitaminwater, which they purchased in 2007.
Posted in PepsiCo, Diet Pepsi, News, SoBe, Life Water on Feb 21st, 2008 No Comments »
Pepsi officials noted that they will be heavily emphasizing two beverage brands in 2008: SoBe Life Water and Diet Pepsi Max. This is primarily in response to The Coca-Cola Company’s recent purchase of Glaceau and their Vitaminwater beverage, along with the continued success of Coca-Cola Zero.
Posted in Carbonated Soft Drinks, Coming Soon, PepsiCo, Pepsi, Imported, News on Feb 13th, 2008 2 Comments »
Hopping on the cane sugar bandwagon, Pepsi has announced a more “natural” version of their flagship cola beverage: Pepsi Raw. “Made from natural ingredients and containing no artificial preservatives, colors, flavorings or sweeteners,” it sounds great. Except that it’s debuting in the United Kingdom.
Posted in Carbonated Soft Drinks, Coming Soon, PepsiCo, Mountain Dew, Energy Drinks, News, Grape, Amp, Rumors, Orange on Feb 6th, 2008 No Comments »
From the beverage rumor mill… PepsiCo is looking to roll out a couple of flavor extensions to its Amp Energy Drink, including Grape and Orange. Possible launch date would be March. With Amp’s NASCAR sponsorship and Super Bowl commercial, it looks like this brand is really shooting for growth in 2008.
Posted in Carbonated Soft Drinks, The Coca-Cola Company, Coke, News, Super Bowl, Commercials on Feb 4th, 2008 No Comments »
BevReview.com takes a look at the beverage-related Super Bowl commercials. Coke uses the Macy’s Thanksgiving Day Parade and its large inflated balloons to support another installment in “The Coke Side of Life” marketing campaign. Personal bitterness against Macy’s aside, it features a nice use of animated cartoon characters… with Charlie Brown actually winning for a change! Watch the commercial now!
Posted in Carbonated Soft Drinks, The Coca-Cola Company, Coke, News, Super Bowl, Commercials on Feb 4th, 2008 No Comments »
BevReview.com takes a look at the beverage-related Super Bowl commercials. Apparently, Coke is so awesome that it brings folks of opposite ideologies together to enjoy such great things as sightseeing tours of Washington, D.C., Segway rides, Washington Wizards’ NBA basketball games, and a glass Coke bottle that you can’t actually find in stores. Watch the commercial now!
Posted in Carbonated Soft Drinks, PepsiCo, Mountain Dew, Energy Drinks, News, Super Bowl, Commercials, Amp on Feb 4th, 2008 No Comments »
BevReview.com takes a look at the beverage-related Super Bowl commercials. The Amp Energy brand, owned by PepsiCo, is looking to really break out this year, namely with the NASCAR sponsorship of Dale Earnhardt Jr.’s #88 car. This spot illustrates just how much of a “boost” the energy drink can give! Watch the commercial now!
Posted in PepsiCo, Water, News, Nutrient Drinks, Super Bowl, Commercials, SoBe, Life Water on Feb 4th, 2008 No Comments »
Posted in The Coca-Cola Company, Water, News, Nutrient Drinks, Super Bowl, Commercials, Glacéau, Vitaminwater on Feb 4th, 2008 1 Comment »
BevReview.com takes a look at the beverage-related Super Bowl commercials. Coca-Cola-owned Vitaminwater makes its debut at the Big Game in this commercial featuring NBA star Shaquille O’Neal as a horseracing jockey. It’s amazing what nutrient-enhanced water can help you accomplish in the world of sports! Watch the commercial now!