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Archive for the 'Red Bull GmbH' Category

Red Bull is getting into the soft drink market with a cola entry: Red Bull Simply Cola. Angled as a drink derived from 100% natural sources, it’s rumored to contain flavors from both the kola nut and coca leaf, most closely resembling the classic cola taste. This is similar to the strategies found with Pepsi Raw and Pepsi Retro.

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Red Bull is the granddaddy of energy drinks, having hit the U.S. market in 1997. It owns 42.6% share of the energy drink sector, yet for some reason doesn’t exactly taste very good. It’s bitter, somewhat berry-infused, and packs a ton of caffeine (9.64 mg/oz). But will it always be on top? What are your thoughts?

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