Red Bull breaks with tradition and rolls out a limited time “tropical” flavor, featuring the tastes of papaya, pineapple, and mango. Surprisingly good!
Red Bull Simply Cola is a uniquely-flavored cola that showcases a nice combination of natural flavors and clean taste. It’s nothing like the energy drink that shares its namesake. That said, one must ask “what’s the point of this drink?” when you consider the declining sales trends in the carbonated soft drink market, premium pricing for a single can, and comparatively low caffeine levels from a brand known for giving you a lift when you need it.
Red Bull is getting into the soft drink market with a cola entry: Red Bull Simply Cola. Angled as a drink derived from 100% natural sources, it’s rumored to contain flavors from both the kola nut and coca leaf, most closely resembling the classic cola taste. This is similar to the strategies found with Pepsi Raw and Pepsi Retro.
Red Bull is the granddaddy of energy drinks, having hit the U.S. market in 1997. It owns 42.6% share of the energy drink sector, yet for some reason doesn’t exactly taste very good. It’s bitter, somewhat berry-infused, and packs a ton of caffeine (9.64 mg/oz). But will it always be on top? What are your thoughts?