News: Caleb’s Cola tested by Pepsi


Caleb Bradham created Pepsi

Pepsi has been market testing a beverage called Caleb’s, named after the brand’s founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.

News: Pepsi surveying ‘Summer Flavor’ ideas


Pepsi Wild Bunch Flavors

Pepsi has been gathering opinions on 6 collections of limited edition summer drinks, with each set containing 3 themed flavors.

Review: Pepsi Touch Tower


Pepsi Touch Tower at Garbanzo Mediterranean Grill

Photos and video of the Pepsi Touch Tower, a tablet-based machine currently being tested by Pepsi near Denver, CO. The fountain dispenses multiple products and flavor shots, similar to the Coca-Cola Freestyle.

Speculation: Pepsi Smart Fountain / Pepsi Fusion – Competitor to Coca-Cola Freestyle


Pepsi Smart Fountain / Pepsi Fusion

Recent trademark filings for “Pepsi Smart Fountain” — as well as extensions on “Pepsi Fusion” — prompt speculation about Pepsi’s possible competitor to the Coca-Cola Freestyle machine.

Can Holiday: Bacon Day – April 1


2001 Diet Coke with Bacon Can

It’s April 1, and what better way to celebrate that with a can of Diet Coke with Bacon?!

Speculation: Pepsi Fusion vs. Coke Freestyle


Freestyle in action

Recent online research seems to indicate that Pepsi is working on a competitor to Coca-Cola’s Freestyle machine, called Pepsi Fusion

Is this the new Mountain Dew Throwback design?


Mountain Dew Throwback

A speculative image that may be the “cooler vintage look” of Mountain Dew Throwback, slated to return for a limited 8-week run in December.

Is Pepsi Clear the return of Crystal Pepsi?


Pepsi Clear / Diet Pepsi Clear / Crystal Pepsi

Recent trademark filings and other chatter hint at a product called “Pepsi Clear” and “Diet Pepsi Clear”. Though these names were used in Mexico in the mid-90s, could they be leading the way to a revival of Crystal Pepsi?

Coming Soon: Diet Mtn Dew Ultra Violet / Speculation: Diet Mtn Dew White Flash


Diet Mtn Dew White Flash / Diet Mtn Dew Ultra Violet

Speculation: Do recent U.S. Patent and Trademark Office filings indicate that we may be in store for Diet Mtn Dew White Flash and/or Diet Mtn Dew Ultra Violet?

Coming Soon: Red Bull Simply Cola


Red Bull Simply Cola

Red Bull is getting into the soft drink market with a cola entry: Red Bull Simply Cola. Angled as a drink derived from 100% natural sources, it’s rumored to contain flavors from both the kola nut and coca leaf, most closely resembling the classic cola taste. This is similar to the strategies found with Pepsi Raw and Pepsi Retro.