Pepsi has been market testing a beverage called Caleb’s, named after the brand’s founder. Positioned as an upscale drink, including sugar sweetener and flavors from the kola nut, spices, and citrus.
A speculative image that may be the “cooler vintage look” of Mountain Dew Throwback, slated to return for a limited 8-week run in December.
Red Bull is getting into the soft drink market with a cola entry: Red Bull Simply Cola. Angled as a drink derived from 100% natural sources, it’s rumored to contain flavors from both the kola nut and coca leaf, most closely resembling the classic cola taste. This is similar to the strategies found with Pepsi Raw and Pepsi Retro.