News: Pepsi to push SoBe Life Water, Diet Pepsi Max in 2008
Posted in PepsiCo, Diet Pepsi, News, SoBe, Life Water on Feb 21st, 2008 No Comments »
Pepsi officials noted that they will be heavily emphasizing two beverage brands in 2008: SoBe Life Water and Diet Pepsi Max. This is primarily in response to The Coca-Cola Company’s recent purchase of Glaceau and their Vitaminwater beverage, along with the continued success of Coca-Cola Zero.