Analysis: SodaStream’s Banned Commercial Helps Build Brand Recognition

SodaStream's banned Super Bowl ad

SodaStream’s increased attention resulting from their banned Super Bowl commercial made their $5 million investment worthwhile.

Super Bowl Commercial: SodaStream – “The SodaStream Effect”

SodaStream - The SodaStream Effect

The world is looking for a little beverage disruption, and SodaStream aims directly at the likes of Coke and Pepsi. With their initial commercial rejected by CBS, the Super Bowl spot highlights the positive environmental impact of the brand (while not offending the Big 2).