Posted in 7Up, Canada Dry, Carbonated Soft Drinks, Design, Dr Pepper Snapple Group, News, Squirt, Sunkist on Jun 9th, 2011 8 Comments »
Dr Pepper Snapple Group introduces the "Legacy" bottle as a replacement for their current 20 oz. shape, used for brands in the company's portfolio that do not have their own brand-specific bottle designs.
Posted in Carbonated Soft Drinks, Design, Dr Pepper Snapple Group, Squirt on Jun 7th, 2011 1 Comment »
Ruby Red Squirt has been redesigned to reflect the new logo look & feel rolled out for the flagship drink in late 2010. We're not fans.
Posted in Design, Reviews, Squirt on Apr 13th, 2011 11 Comments »
A design review of Squirt: By de-emphasizing the citrus fruit imagery and playing up the "spray" art elements, Squirt has abandoned some of the visual equity it had built, trading it for a much weaker set of elements. Overall, the design doesn't work as hard as previous iterations, and this could cost sales.
Posted in Carbonated Soft Drinks, Dr Pepper Snapple Group, Energy Drinks, Reviews, Squirt on Apr 29th, 2008 9 Comments »
Squirt Citrus Power is a enjoyable citrus soda/energy drink hybrid. The increase in caffeine, addition of taurine and B vitamins, and unique grapefruit taste make this a nice addition to the market. The familiarity of the brand and intentional courting of the casual beverage fan could be very positive for this flavor extension.
Posted in Carbonated Soft Drinks, Dr Pepper Snapple Group, Reviews, Squirt on Sep 15th, 2004 10 Comments »
The original Squirt rolled out in 1938, facing the Great Depression. A man named Herb Bishop came up with the idea of a soft drink that used less sugar. This drink seemed to "squirt" into your mouth, like a freshly squeezed grapefruit. Hence the name, Squirt. The drink took off during World War II because [...]
