Looking for 12 oz glass bottles of sugar-sweetened 7Up and Squirt? This 7-Eleven in Chicago has ‘em!
Guest reviewer Tim Lapetino is a brand strategist and designer at Hexanine. Today he takes a look at a recent beverage packaging reboot. Dr Pepper Snapple Group has recently given its flagship citrus beverage, Squirt, a facelift, and we’re going to look at the new look from a package design perspective. Did DPSG meet its […]
Squirt Citrus Power is a enjoyable citrus soda/energy drink hybrid. The increase in caffeine, addition of taurine and B vitamins, and unique grapefruit taste make this a nice addition to the market. The familiarity of the brand and intentional courting of the casual beverage fan could be very positive for this flavor extension.
The original Squirt rolled out in 1938, facing the Great Depression. A man named Herb Bishop came up with the idea of a soft drink that used less sugar. This drink seemed to “squirt” into your mouth, like a freshly squeezed grapefruit. Hence the name, Squirt. The drink took off during World War II because […]