While MiO Fit’s success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it’s just tough to get the right message across with only 30 seconds.
Weeks before the Super Bowl, Coke teased their “Mirage” spot (which pointed to CokeChase.com). It features a race between 3 factions — badlanders, cowboys and showgirls — all attempting to arrive at a large bottle of Coke in the desert. In their attempt to engage the public, the website was inaccessible for a large portion of the Super Bowl due to high traffic. Ooops!