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Pepsi has redesigned the packaging for Diet Pepsi Max, which we first reviewed in June 2007. Check out the new look!

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While we have already extensively reviewed Mountain Dew Game Fuel… and found it to be lacking, that hasn't stopped the marketing machine from kicking into full gear.
Pepsi has released an official press release about the new beverage… and it's funny to see what they talk about vs. what they don't talk about. (Hint: It's not about the drink!)

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Here's an update on Diet Coke Plus… per a recent newspaper article, the folks over at Coke pretty much admit that "the soda isn't expected to be a top seller but they believe it will help revive interest in the Diet Coke trademark." Interesting strategy.

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Pepsi tosses out this press release with some sort of made-up "research" justifying the existence for their new offering, Diet Pepsi Max. Big push on the "ginseng" and "more caffeine" angles.

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Clarification regarding Jones Soda's use of the term "inverted cane sugar" from an e-mail sent by a reader with a degree in biology with a minor in chemistry.

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Official press release from Coke about Diet Coke Plus: "Coca-Cola North America today announced it will launch Diet Coke Plus™, a sparkling, calorie-free beverage with vitamins and minerals. In addition to providing great, refreshing taste, Diet Coke Plus is a good source of vitamins B3, B6, and B12, and the minerals zinc and magnesium."

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Vanilla Coke will soon return as Coke does an odd thing and actually "reintroduces" a beverage they phased out a few years ago. How weird it that?

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The look of the packaging has been released for Diet Coke Plus. Style is very retro-1970s, which is an interesting departure for Coke.

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Not really a soft drink review, but more of a marketing update, we talk about how the packaging of Cherry Vanilla Dr Pepper has been updated to reflect the new look found in the rest of the line.

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Diet Pepsi Jazz is officially announced by Pepsi. 2 flavors will be available: Black Cherry French Vanilla and Strawberries & Cream.

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