It arrived in the 90′s. Challenged Mountain Dew. Failed. Grew a rabid fanbase. Now Surge returns 12 years after being discontinued. Is the fuss worth it?
Apparently there was something not-so-good in bottles of Fanta Pineapple and Vault Zero before September 2006. Beware of the benzene!
In December 2004, word started leaking that Coke was about to launch a new competitor to Mountain Dew (following up Surge and various Mello Yello relaunches). That product is called Vault, and it started being test marketed over the summer in Alabama, Michigan, North Carolina, South Carolina, Tennessee, and Virginia. It’s been important for Coke […]
Coke just doesn’t give up when it comes to trying to battle Mountain Dew. First Surge. Then all the Mello Yello flavors. The latest: Coke might launch a Mountain Dew-like drink called Vault, the newsletter Beverage Digest reported Friday. Vault would be a successor to Coke’s failed Surge, a Mountain Dew wannabe that debuted in […]