News: Coke emphasizing Vitaminwater, “Red-Black-Silver” strategy in 2008
Posted in The Coca-Cola Company, Coke, Diet Coke, Coca-Cola Zero, News, Glacéau, Vitaminwater on Feb 22nd, 2008 No Comments »
The Coca-Cola Company still believes that carbonated soft drinks are the “lifeblood” of the business in 2008. That said, they will continue emphasis on their non-carbonated offerings as well, primarily led by Glaceau Vitaminwater, which they purchased in 2007.