Super Bowl Commercials & Beverages: 2009

Super Bowl XLIII

Another Super Bowl has come and gone, and with it, a whole new batch of high-profile commercials. Given that we’re a beverage reviewing site, I’d like to take a look at the non-alcoholic drink ads that graced our TVs during the matchup between the Cardinals and Steelers. We’ve done detailed analysis on each of these ads individually, but here’s a quick overview…

News: Coke emphasizing Vitaminwater, “Red-Black-Silver” strategy in 2008

The Coca-Cola Company

The Coca-Cola Company still believes that carbonated soft drinks are the “lifeblood” of the business in 2008. That said, they will continue emphasis on their non-carbonated offerings as well, primarily led by Glaceau Vitaminwater, which they purchased in 2007.

Super Bowl Commercial: Glacéau Vitaminwater – “Jockey” takes a look at the beverage-related Super Bowl commercials. Coca-Cola-owned Vitaminwater makes its debut at the Big Game in this commercial featuring NBA star Shaquille O’Neal as a horseracing jockey. It’s amazing what nutrient-enhanced water can help you accomplish in the world of sports! Watch the commercial now!