Review: Blk Water


Blk Water

It’s bottled water, but it’s black. Why? Because people are dumb.

Review: Glaceau FruitWater – Black Raspberry, Strawberry Kiwi, Lemon-Lime, Orange Mango, & Watermelon Punch


Glaceau FruitWater - Black Raspberry, Strawberry Kiwi, Orange Mango, Lemon-Lime, & Watermelon Punch

The revival of FruitWater features sucralose and no actual fruit. Still, with excellent packaging and a light, bubbly taste, it provides a tasty alternative to leading sparkling water brands.

Design Review: Repositioning of Aquafina FlavorSplash


Aquafina FlavorSplash

The all-new branding and packaging of Aquafina FlavorSplash is a huge departure from its previous iteration and looks to target the teen demographic more effectively.

Coming Soon: Aquafina FlavorSplash Liquid Enhancers & Sparkling Water


Aquafina FlavorSplash

PepsiCo is getting into the liquid enhancers game via their Aquafina brand. They are also using the FlavorSplash name to compete in the sparkling water market.

Analysis: Kraft’s MiO Fit Needed More Than 30 Seconds


Tracy Morgan in MiO Fit's "Anthem" commercial

While MiO Fit’s success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it’s just tough to get the right message across with only 30 seconds.

Design Review: MiO Fit


MiO Fit

Design Review of MiO Fit: The molecular aberrations to the Mio “M” brandmark appeal to the sports science aesthetic and efficacy we’ve all come to expect from category leaders Gatorade and Powerade.

Review: MiO Fit – Arctic Grape & Berry Blast


MiO Fit - Arctic Grape & Berry Blast

MiO Fit brings lots of sodium to the marketplace, with Arctic Grape & Berry Blast featuring both electrolytes and vitamins. Grape is good; Berry Blast is so-so.

Coming Soon: MiO Fit


MiO Fit

MiO Fit is a a new version of the liquid flavor enhancer that contains both electrolytes and vitamins.

Review: Seagram’s Sparkling Seltzer Waters – Orange Citrus, Blackberry Raspberry, Key Lime, and White Peach


Seagram's Sparkling Seltzer Waters

Attractive lineup of flavored carbonated water, each starting out with pleasant light flavors, only to fall into unfortunate metallic aftertastes.

Review: Agua Con Flavored Water – Horchata, Lima y Limon (Lemon Lime), Guayava (Guava), & Pina y Coco (Pineapple & Coconut)


Agua Con Flavored Water

Surprisingly great tasting stevia-sweetened water with distinctive Latino-targeted flavors. No sugar, but refreshing tastes!