Coming Soon: Tang Orange Pineapple


Coming Soon: Tang Orange Pineapple

Kraft Foods is adding an “orange pineapple” flavor to their vintage Tang product lineup, which will be available nationally along with the original flavor.

Analysis: Kraft’s Dual Brand Strategy with Crystal Light Liquid


Crystal Light Liquid

Kraft sees both MiO and Crystal Light Liquid not as cannibalistic, but complimentary, growing the overall liquid flavor enhancers category. Additionally, the liquid offerings may generate more profit than their existing powder-based products.

Analysis: Kraft’s MiO Fit Needed More Than 30 Seconds


Tracy Morgan in MiO Fit's "Anthem" commercial

While MiO Fit’s success cannot be judged by commercials alone, this one by Kraft fell short of expectations. All great products fulfill a need; it’s just tough to get the right message across with only 30 seconds.

Design Review: MiO Fit


MiO Fit

Design Review of MiO Fit: The molecular aberrations to the Mio “M” brandmark appeal to the sports science aesthetic and efficacy we’ve all come to expect from category leaders Gatorade and Powerade.

Super Bowl Commercial: MiO Fit – “Anthem”


MiO Fit - Anthem

Gatorade and Powerade are put on notice by Kraft, who brings out Tracy Morgan to promote their new MiO Fit liquid water enhancer. Go electrolytes!

Review: MiO Fit – Arctic Grape & Berry Blast


MiO Fit - Arctic Grape & Berry Blast

MiO Fit brings lots of sodium to the marketplace, with Arctic Grape & Berry Blast featuring both electrolytes and vitamins. Grape is good; Berry Blast is so-so.

Coming Soon: MiO Fit


MiO Fit

MiO Fit is a a new version of the liquid flavor enhancer that contains both electrolytes and vitamins.

Review: Capri Sun Big Pouch – Fruit Punch, Strawberry Kiwi, & Maui Cooler


Capri Sun Big Pouch - Fruit Punch, Strawberry Kiwi, & Maui Cooler

An innovative resealable cap anchors these limited-edition larger Capri Sun pouches. Stuff inside is the same, but packaging is pretty awesome.

This Just In: Capri Sun Big Pouch


Capri Sun Big Pouch

Capri Sun Big Pouch is a larger, limited-time version of Capri Sun. These 11.2 oz drinks are available in Fruit Punch, Maui Cooler, and Strawberry Kiwi.

Coming Soon: Capri Sun Big Pouch


Capri Sun Big Pouch

For a limited time, a larger Capri Sun pouch will be available in 3 flavors: Fruit Punch, Maui Cooler, and Strawberry Kiwi